We’ll Drive You Happy
In-House Content Producer
Brand Marketing Team
Carvana is on a mission to transforms the way people buy cars with cutting edge technology and a customer obsessed brand. Through a combination of grassroots community engagement and more traditional celebrity sponsorships, I produced content that helped push the brand further and highlight all the ways Carvana can “Drive You Happy”.
Jimmie Johnson
Driven To Give Back
For the second season sponsorship with Jimmie Johnson, Carvana partnered with non-profits around the country to raise money and provide unique race day experiences for their members. The first one, TechForce, brought 25 students to the Long Beach Grand Prix for a once in a lifetime experience. We produced content for landing pages and social that highlighted both the partnership and special access race day event.
Role: Story/Line Producer, Cross Functional Project Alignment, Project Managment.
Carvana Cares
Community Engagement & Integrated Storytelling
The Carvana Cares content series highlights positive and employee lead community engagement stories from across the nation. Working closely with internal PR, Social, Blog, Production, and Brand Activation teams these stories are curated into an editorial content strategy aligning with the short and long term goals of the company. Always told with empathy and heart they appear on channels across company properties.
Role: Story/Line Producer, Editorial Content Strategy, Project Managment.
“Oh my gosh you guys, wiping tears from my eyes. So very proud to work at Carvana”
“This is amazing!!! I love hearing about projects like these!”
One Story | All Platforms & Placements
IndyCar Vending Machine
We think big and whenever the opportunity arrises to create world-class unique imagery we jump on it. This was the case when we were able to combine our Jimmie Johnson IndyCar livery with our brand specific car vending machines. Coordinating both vending machine locations and the whistle-stop tour of the IndyCar, we found a 36 hour window where we could create images that would highlight not only our partnership with Jimmie but also our car vending machines.
Role: Line Producer, Cross Functional Coordination, On Set Production Support.
