Find What Moves You
In-House Photo & Video Editor
Content Production Team
Alo Moves is an online yoga, fitness, and meditation platform with global reach. Producing a weekly flow of classes, marketing content, and special projects, we helped grow the business by 25x over three years. As a member of the post production team I helped complete the end to end internal production of all media for use on our website, social, blog, and other marketing campaigns. Final assets include online classes, Instagram feed & story content, Facebook ads, YouTube lead gens, campaign advertisements, OTT, and blog content.
Constant Content
Product Support & Content Marketing
To grow subscriptions, we produced a constant flow of new series and classes that focused on a variety of yoga styles, fitness levels, and targeted outcomes for members. I edited content to attract individual audiences for each series or class released, which became available on all major platforms.
Role: Photo & Video Content Editor
Content Marketing
We turned to content marketing to prove our value to customers. I dug into the details of each class with an editorial eye to pull out the nuggets of wisdom, interesting segments, and parts we thought would bring value for both organic & paid content marketing campaigns. These clips were used extensively across all social platforms, OTT, and blog to maintain an omni-channel presence.
Role: Photo & Video Content Editor
Alo Gives
Bringing Yoga & Mindfulness to Kids
Alo Gives is the charity division of Alo Yoga. For the inaugural project we partnered with Scholastic™ to bring yoga and mindfulness to schools across the country. This included over 60 kid friendly short classes produced by the Alo Moves and edited by me.
Role: Photo & Video Content Editor
United Airlines Partnership
Travel can be stressful. To make is easier, Alo Moves partnered with United Airlines to bring meditation and mindfulness classes to their in-flight entertainment system. MilagePlus® members also received a special offer from Alo Moves to incentivize member signups. This partnership increased brand awareness in new markets as well as aligned with our mission.
Role: Content Conform, Advertisement Video Editor
