
I work with intention and compassion. Bringing 10+ years of diverse content experience across fitness, automotive, hospitality, and community building.

With cutting edge technology and a customer obsessed brand Carvana is on a mission to transform the way people buy cars. Through grassroots community engagement and an IndyCar partnership, I produced content that pushed the brand further and highlighted all the ways Carvana can “Drive You Happy”.

I produced videos for grassroots employee engagement and community giving funded by Carvana. Employee NPS score raised over time with this series.
Partnered with Jimmie Johnson and his team for a special race day livery honoring veterans.

Leveraging AI and cloud-based innovations, I optimized video creative operations for a global team with automation and documentation. These technologies enable us to consistently produce high-quality content faster, greatly reducing the time to market.
I make advertisement and organic social content at scale for digital ads, product, onboard, and sales enablement.
Implemented a cloud-based asset platform and trained global team, slashing media procurement time from hours or days to minutes.
Alo Wellness Club (previously Alo Moves) is a global yoga, fitness, and meditation platform. Over three years, our weekly classes, marketing content, and special projects helped grow the business 25x during my tenure. As part of the post-production team, I managed end-to-end media for the website, social channels, and campaigns. Delivering online classes, Meta ads, YouTube lead gen content, OTT media, and blog support.

I edited weekly workout videos for the Alo Wellness Club digital platform and marketing initiatives contributing to paid member hyper-growth and customer happiness.
Video content supported the product and product marketing efforts contributing to 25x increase in paid memberships over 3 years.


Championed organizational transformation as volunteer Board Chair, leading a team of 10 volunteers for a Seattle-based Irish community non-profit. Spearheaded vision, strategy, financial turnaround, and planning to expand events and deepen community connections.
Architected full upgrade of the organization’s tech stack and workflows with documentation for transparency and adoption. All while lowering costs and improving member experience.
Increased attendance at events with data driven programing. Enhanced community engagement through direct WhatsApp channel, Business Directory, and one-on-one member connections.
Turned the non-profit from operating losses to sustainable profitability within two years through operational efficiencies, improved programming, and enhanced community engagement.